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How Ideas Spread
- Narrado por: Jonah Berger
- Duración: 5 h y 53 m
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Resumen del Editor
What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video?
Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out.
Anyone who has something to sell, a cause to promote, or a message to spread knows that there are obstacles in creating a message that resonates, spreads, and sticks to make their product or idea the word on the street.
Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.
Now, in How Ideas Spread, discover what researchers studying the science of social transmission have learned. Taught by Jonah Berger - a best-selling author, expert in social dynamics, and faculty member at the Wharton School - this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last.
Across 12 half-hour lectures filled with absorbing stories and intriguing information, you'll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field or interest. Listen to one powerful case study after another to find out how to leverage three main concepts—individual psychology, social influence, and social networks—to design infectious messages. Whether you're a professional seeking guidance on crafting products and messages that grab hold, or you just want insights into how viral trends work, this course will open your eyes to the power of contagious ideas.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
- De Chris Love en 11-28-20
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- De: Ryan Holiday, Stephen Hanselman
- Narrado por: Brian Holsopple
- Duración: 10 h y 6 m
- Versión completa
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Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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Not well made as audio
- De Andreas en 12-27-16
De: Ryan Holiday, y otros
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How to Train Your Mind
- Exploring the Productivity Benefits of Meditation
- De: Chris Bailey
- Narrado por: Chris Bailey
- Duración: 3 h y 18 m
- Grabación Original
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Meditation makes you more productive because it lets you earn back time. For each minute you spend meditating, you'll earn around nine minutes back, as Chris Bailey - author of The Productivity Project and Hyperfocus - will show in this candid and counter-intuitive guide to the productivity benefits of meditation.
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Started Listening By Accident
- De T.D.Willis en 01-17-21
De: Chris Bailey
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How to Be a 3% Man
- De: Corey Wayne
- Narrado por: Corey Wayne
- Duración: 7 h y 33 m
- Versión completa
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My book covers both the dating world and long-term relationships. You will learn how to meet and date the type of women you've always dreamed of. The best part is you can do this while remaining who you truly are inside. The book teaches you how to create sexual attraction in women and get women to chase and pursue you! It takes you step by step with easy-to-follow instructions. You will be able to meet women anytime, anyplace, and anywhere. This will give you choice with women.
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3% MAN
- De Anonymous User en 07-07-17
De: Corey Wayne
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How to Release Anxiety
- De: Gabrielle Bernstein
- Narrado por: Gabrielle Bernstein
- Duración: 1 h y 29 m
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It’s not just you. Stress levels are at an all-time high—so much so that a recently convened panel of medical experts in the US has recommended that all adults under the age of 65 be screened for anxiety. In How to Release Anxiety, Gabby Bernstein offers simple, actionable steps for feeling better, living with more ease, and showing up for those around us. Gabby’s unusual advice: Rather than manage your anxiety, what if you befriended it? Gabby posits that what we befriend, we can ultimately be at ease with. So she invites us to get curious.
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Not my thing, but one good point
- De Scott en 10-22-22
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I Can't Make This Up
- Life Lessons
- De: Neil Strauss - contributor, Kevin Hart
- Narrado por: Kevin Hart
- Duración: 11 h y 15 m
- Versión completa
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Superstar comedian and Hollywood box-office star Kevin Hart turns his immense talent to the written word by writing some words. Some of those words include: the, a, for, above, and even even. Put them together and you have the funniest, most heartfelt, and most inspirational memoir on survival, success, and the importance of believing in yourself since Old Yeller.
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Best Audiobook I Ever Listened To
- De Sam Clear en 07-13-17
De: Neil Strauss - contributor, y otros
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Models
- Attract Women Through Honesty
- De: Mark Manson
- Narrado por: Austin Rising
- Duración: 7 h y 52 m
- Versión completa
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Models is the first book ever written on seduction as an emotional process rather than a logical one, a process of connecting with women rather than impressing them. It's the most mature and honest guide on how a man can attract women without faking behavior, without lying and without emulating others. A game-changer.
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The content is great but the reader is awful
- De Mark Speener en 06-24-14
De: Mark Manson
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How to Say It: Words That Make a Difference
- De: Allison Friederichs Atkison, The Great Courses
- Narrado por: Allison Friederichs Atkison
- Duración: 4 h y 44 m
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Words. We use them all the time, every day, mostly without giving them much thought at all. We take for granted that they’re here at our disposal whenever we need them. But if you’ve ever wished you could communicate more effectively, words are the place to start. It’s incumbent upon you to choose the best words to accomplish your goals, because how you choose to communicate influences—well, everything! The power of communication shapes our professional goals, our relationships, and our lives—so the words we choose to use carry a great deal of power.
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Meh. Glad I didn't pay for it.
- De Paula en 07-23-22
De: Allison Friederichs Atkison, y otros
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The Gift of Fear
- Survival Signals That Protect Us from Violence
- De: Gavin de Becker
- Narrado por: Gavin de Becker
- Duración: 12 h y 50 m
- Versión completa
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These days, no one in America feels immune to violence. But now, in this extraordinary, groundbreaking book, the nation's leading expert on predicting violent behavior unlocks the puzzle of human violence and shows that, like every creature on earth, we have within us the ability to predict the harm others might do us and get out of its way. Contrary to popular myth, human violence almost always has a discernible motive and is preceded by clear warning signs.
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Decent book severely undermined by last chapter.
- De zachary en 11-01-22
De: Gavin de Becker
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Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 10 h y 3 m
- Versión completa
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Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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Stop living in fear
- De Nike7 en 02-08-19
De: Mel Robbins
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Tools of Titans
- The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
- De: Tim Ferriss
- Narrado por: Ray Porter, Kaleo Griffith, Tim Ferriss, y otros
- Duración: 22 h y 41 m
- Versión completa
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The latest groundbreaking tome from Tim Ferriss, the number-one New York Times best-selling author of The 4-Hour Workweek. For the last two years, I've interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview.
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If I could sum it up: too much of a good thing
- De Brian Sachetta en 06-08-20
De: Tim Ferriss
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I Thought It Was Just Me (but it isn’t)
- Telling the Truth about Perfectionism, Inadequacy, and Power
- De: Brené Brown
- Narrado por: Lauren Fortgang
- Duración: 10 h y 44 m
- Versión completa
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Based on seven years of ground-breaking research and hundreds of interviews, I Thought It Was Just Me shines a long-overdue light on an important truth: Our imperfections are what connect us to each other and to our humanity. Our vulnerabilities are not weaknesses; they are powerful reminders to keep our hearts and minds open to the reality that we're all in this together.
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I'm sure its great if you are a mother ....
- De Leslie A Hill en 08-09-11
De: Brené Brown
Las personas que vieron esto también vieron...
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Your Deceptive Mind: A Scientific Guide to Critical Thinking Skills
- De: Steven Novella, The Great Courses
- Narrado por: Steven Novella
- Duración: 12 h y 39 m
- Grabación Original
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General
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Narración:
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Historia
No skill is more important in today's world than being able to think about, understand, and act on information in an effective and responsible way. What's more, at no point in human history have we had access to so much information, with such relative ease, as we do in the 21st century. But because misinformation out there has increased as well, critical thinking is more important than ever. These 24 rewarding lectures equip you with the knowledge and techniques you need to become a savvier, sharper critical thinker in your professional and personal life.
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Same Material Different Title
- De rkeinc en 09-21-14
De: Steven Novella, y otros
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The Learning Brain
- De: The Great Courses
- Narrado por: Professor Thad A. Polk PhD Carnegie Mellon University
- Duración: 12 h y 23 m
- Versión completa
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General
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Narración:
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Historia
One of the most complicated and advanced computers on Earth can't be purchased in any store. This astonishing device, responsible for storing and retrieving vast quantities of information that can be accessed at a moment's notice, is the human brain. How does such a dynamic and powerful machine make memories, learn a language, and remember how to drive a car? What habits can we adopt in order to learn more effectively throughout our lives? The answers to these questions are merely the tip of the iceberg in The Learning Brain.
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Slow, useful, unconvincing
- De Tintin en 03-02-19
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Food: A Cultural Culinary History
- De: Ken Albala, The Great Courses
- Narrado por: Ken Albala
- Duración: 18 h y 22 m
- Grabación Original
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General
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Narración:
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Historia
Eating is an indispensable human activity. As a result, whether we realize it or not, the drive to obtain food has been a major catalyst across all of history, from prehistoric times to the present. Epicure Jean-Anthelme Brillat-Savarin said it best: "Gastronomy governs the whole life of man."
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One of my top 3 favorite courses!
- De Jessica en 12-28-13
De: Ken Albala, y otros
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Invisible Influence
- The Hidden Forces That Shape Behavior
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 58 m
- Versión completa
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General
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Narración:
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Historia
If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
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just another crappy self help
- De Henry P. Blanton en 06-21-16
De: Jonah Berger
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The Story of Human Language
- De: John McWhorter, The Great Courses
- Narrado por: John McWhorter
- Duración: 18 h y 15 m
- Grabación Original
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General
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Narración:
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Historia
Language defines us as a species, placing humans head and shoulders above even the most proficient animal communicators. But it also beguiles us with its endless mysteries, allowing us to ponder why different languages emerged, why there isn't simply a single language, how languages change over time and whether that's good or bad, and how languages die out and become extinct.
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You'll Never Look at Languages the Same Way Again
- De SAMA en 03-11-14
De: John McWhorter, y otros
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Magic Words
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 54 m
- Versión completa
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General
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Narración:
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Historia
New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.
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good book minus the progressive flare-up
- De H.B. en 06-06-23
De: Jonah Berger
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Your Deceptive Mind: A Scientific Guide to Critical Thinking Skills
- De: Steven Novella, The Great Courses
- Narrado por: Steven Novella
- Duración: 12 h y 39 m
- Grabación Original
-
General
-
Narración:
-
Historia
No skill is more important in today's world than being able to think about, understand, and act on information in an effective and responsible way. What's more, at no point in human history have we had access to so much information, with such relative ease, as we do in the 21st century. But because misinformation out there has increased as well, critical thinking is more important than ever. These 24 rewarding lectures equip you with the knowledge and techniques you need to become a savvier, sharper critical thinker in your professional and personal life.
-
-
Same Material Different Title
- De rkeinc en 09-21-14
De: Steven Novella, y otros
-
The Learning Brain
- De: The Great Courses
- Narrado por: Professor Thad A. Polk PhD Carnegie Mellon University
- Duración: 12 h y 23 m
- Versión completa
-
General
-
Narración:
-
Historia
One of the most complicated and advanced computers on Earth can't be purchased in any store. This astonishing device, responsible for storing and retrieving vast quantities of information that can be accessed at a moment's notice, is the human brain. How does such a dynamic and powerful machine make memories, learn a language, and remember how to drive a car? What habits can we adopt in order to learn more effectively throughout our lives? The answers to these questions are merely the tip of the iceberg in The Learning Brain.
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-
Slow, useful, unconvincing
- De Tintin en 03-02-19
-
Food: A Cultural Culinary History
- De: Ken Albala, The Great Courses
- Narrado por: Ken Albala
- Duración: 18 h y 22 m
- Grabación Original
-
General
-
Narración:
-
Historia
Eating is an indispensable human activity. As a result, whether we realize it or not, the drive to obtain food has been a major catalyst across all of history, from prehistoric times to the present. Epicure Jean-Anthelme Brillat-Savarin said it best: "Gastronomy governs the whole life of man."
-
-
One of my top 3 favorite courses!
- De Jessica en 12-28-13
De: Ken Albala, y otros
-
Invisible Influence
- The Hidden Forces That Shape Behavior
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 58 m
- Versión completa
-
General
-
Narración:
-
Historia
If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
-
-
just another crappy self help
- De Henry P. Blanton en 06-21-16
De: Jonah Berger
-
The Story of Human Language
- De: John McWhorter, The Great Courses
- Narrado por: John McWhorter
- Duración: 18 h y 15 m
- Grabación Original
-
General
-
Narración:
-
Historia
Language defines us as a species, placing humans head and shoulders above even the most proficient animal communicators. But it also beguiles us with its endless mysteries, allowing us to ponder why different languages emerged, why there isn't simply a single language, how languages change over time and whether that's good or bad, and how languages die out and become extinct.
-
-
You'll Never Look at Languages the Same Way Again
- De SAMA en 03-11-14
De: John McWhorter, y otros
-
Magic Words
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 54 m
- Versión completa
-
General
-
Narración:
-
Historia
New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.
-
-
good book minus the progressive flare-up
- De H.B. en 06-06-23
De: Jonah Berger
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Lo que los oyentes dicen sobre How Ideas Spread
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Christian AUD.ca
- 10-17-16
great summary notes to compliment audible
the course was quite similar to the previous book the heath Brothers put out previously but I believe this was Superior because the great notes that came with it 4 later review.
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- teak421
- 09-18-15
More Verbose than Tolkien
Oh my goodness... At least three times I was screaming in the car because the prof was WAY to verbose with his examples. Why does this... Why does this do that? I mean, goodness. Its like he had to find filler to make his quota of 6.5 hours.
Got a few good nuggets, but beware, if you have little patience like I do, you will scream in the car...."Alright, we get it!!"
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- Daniel
- 05-11-18
Incredibly well presented...
This course was chalk full of great information and ideas, many of which I will recall and use in my future endeavors. However, as good as the material was, the presentation and flow that Professor Jonah Berger was able to teach with was amazing. I’ve struggled at times to listen to and capture information from other Great Courses. This course was easy to listen to and follow and therefore, I feel I took more out of it than usual.
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- Amazon Customer
- 04-22-21
Introductory, but still useful.
I hoping for a little something more in depth, but it's a good start. The narrator tends to spend more time than is comfortable on rhetorical questions.
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- Bruno
- 10-13-16
It is a book about marketing.
I was expecting a more in-depth book about the creation and dissemination of big ideas, such as political views and the rise and fall of ways of thinking. Instead I got a book about marketing. that said, it is a very good book about marketing.
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- shenia
- 03-06-21
broad strokes
Author used very broad strokes to describe work. I was hoping for some clarity on this subject. He basically confirmed it is all a Crap shoot... all about odds. secret is too find a way to insinuate your product into everyday conversation and keep people talking about it, in a nut shell
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- R. Wright
- 08-03-17
Should be titled "Intro to Marketing"
It wasn't really about ideas spreading in general, it was all from the angle of products and selling, and very little time was spent on internet/social media aspects of the topic.
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- Nic Magnuson
- 09-16-15
Fantastic
You know those books that change the way you think about things for the better? This is one of them. Very informative!
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- Brent
- 11-21-15
Good overview from a marketing perspective
This is a short 12 lecture course on how ideas spread from a marketing perspective. Jonah Berger does a nice job narrating and describing the subject. The first half dealt with the psychology of social influence and the second half got more into the social network side of things. Very little of the material was new to me since I've studied much of it in the course of working on my PhD, but it was still an enjoyable refresher. Given that I already knew most of it and can be picky about these things, I didn't have any particular quibbles with what he included or excluded (well, maybe a couple minor ones -- e.g. Google Flu worked well the first year or two, but not so much now). Remarkably, given the subject matter, he did not mention the term "meme" at all, which is not a criticism -- I'm impressed that he didn't use that otherwise easy conceptual crutch.
On the whole, I'd recommend this as an introduction to the subject, especially for anyone interested in marketing or social influence.
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- Vera Stein
- 05-01-16
Narrator was soooo repetittive!
I thought I would really like this book, but the narrator was annoying and spoke in a sing-songy manner. Very elementary in concept and delivery.
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