The 1st-Time B2B SaaS Startup Founder's Compass

99 Collected Practical Thoughts on Fusing Strategy, Psychology and Tactics for Clear-Cut Success

De: Richmond Wong

Narrado por: Richmond Wong

Duración: 2 h y 57 m

Resumen del Editor

Who this book is for

This book is for first-time startup founders in the B2B space. Maybe you’re a software engineer, product manager, salesperson, doctor, or lawyer building your first startup.

My bet is that although you’re an expert at your technical skill, you yourself recognize that there’s a lot to learn when it comes to building a product, marketing it to a specific audience and overall running a company.

How you will benefit

The chapters cover the gamut of getting Product-Market-Fit, marketing traction, sales optimization, pricing, churn reduction, and general business advice I learned through the process of working with 150+ founders and senior decision makers at startups around the world.

These chapters are answers I’ve come up with to issues that come up again and again with the clients I work with.

The material in this book is also informed by my time working around the world (primarily North America and Asia) in several industries, including B2B enterprise software, legal practice, coaching, and journalism, so you’ll get a wider viewpoint than from authors, who have only ever worked in one industry and/or in one market.

How the chapters are organized

These essays are arranged to take into account your attention span (alternating between technical deep dives and lighter fare) and topic variety, while maintaining an overall narrative arc.

Who else this book will benefit

Those in the B2C space (founders, marketers and product managers) will also find value in this audio.

©2023 Richmond Wong (P)2023 Richmond Wong

Important lessons delivered succinctly

This collection of pithy, no nonesense advice was really helpful for me, particularly:

- Using the Wide-Deep Framework for proper buyer segmentation (Chapter 2)
- Employing the Marketing Quadrant to capture market attention (Chapter 4)
- Understanding the Five Stages of Buyer Awareness to increase sales (Chapter 9)
- Correct audience selection to ensure you target people who want what you sell (Chapter 18)
- Tackling procrastination by leaning into resistance (Chapter 17)

Well worth a listen and following along with the Kindle version to increase absorption of the content.

Compact, easily digestible lessons on growth

No fluff, direct-to-the point chapters on:

- Killing churn and increasing user retention
- Pricing strategy
- Building your marketing using evergreen, core human emotions
- Adjusting your marketing as your prospect moves through your sales and marketing funnels

A quick listen that is useful, practical and actionable.

To-the-point concise guide to growing your startup

Short and sweet collection of dozens of startup lessons including helpful advice on:

1.) Using psychology to make your product more enticing to your market
2.) Selecting the right positioning for your product
3.) Pricing your product
4.) How to pick marketing methods (both online and offline)

I strongly recommend 1st-time founders to check out this short and sweet book for practical advice on finding initial traction.

Helps new entrepreneurs to learn key growth levers

Great for people who need to learn the core, evergreen growth levers of B2B business and a helpful resource for all new entrepreneurs.

Concise, helpful lessons on growing your startup - with guidance on pricing, marketing, picking a niche and churn reduction.

I listened to this while simultaneously following along in the print version I also bought. Recommended.