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Nudge: Como tomar melhores decisões [Nudge: Improving Decisions About Health, Wealth, and Happiness]
- Edição ampliada e definitiva [Expanded and Definitive Edition]
- Narrado por: Sérgio Mastropasqua
- Duración: 13 h y 7 m
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Nudge: Como tomar melhores decisões [Nudge: Improving Decisions About Health, Wealth, and Happiness]
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Resumen del Editor
Edição ampliada e definitiva de um dos maiores clássicos sobre tomada de decisão, escrito por Richard H. Thaler, ganhador do prêmio Nobel de economia, e Cass R. Sunstein, professor de Harvard.
* Best-seller do New York Times
* Mais de 2 milhões de cópias vendidas
Com base em décadas de pesquisas em ciência comportamental e usando diversos exemplos reveladores, os autores mostram que nenhuma opção nos é apresentada de forma neutra, e que estamos todos suscetíveis a tomar decisões ruins.
Desde a primeira edição deste livro, a palavra "nudge" entrou para o vocabulário de executivos, formuladores de políticas públicas e consumidores. A inovadora discussão sobre como todos nós respondemos a determinados "empurrões" (nudges) na hora de tomar decisões relacionadas a saúde, vida pessoal ou dinheiro conquistou uma multidão de leitores.
Os "nudges" estão em toda parte: podem ser uma imagem, um formulário, uma disposição de produtos, listas brancas próximas na estrada. Trata-se de qualquer aspecto que altera (ou empurra) o comportamento das pessoas em uma determinada direção, sem envolver alguma proibição, multa ou obrigação.
Durante o isolamento social imposto pela covid-19, os autores decidiram revisitar o conceito e atualizar exemplos no campo da saúde, meio ambiente e finanças. Sem perder o tom leve e bem-humorado, trazem ferramentas valiosas sobre tomada de decisão para indivíduos, empresas e governos.
"Poucos livros mudaram o mundo. Nudge é um deles"–Daniel Kahneman, autor de Rápido e devagar
Please note: This audiobook is in Portuguese.
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