-
Cap sur l'Océan Bleu
- Au-delà de la concurrence. Les étapes concrètes pour inspirer confiance et engendrer la croissance
- Narrado por: Pascal Besserve
- Duración: 8 h y 55 m
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Cap sur l'Océan Bleu
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Resumen del Editor
Échappez à l'hyper-concurrence avec le bestseller #1 du New York Times et du Wall Street Journal - Cap sur l'Océan Bleu : au-delà de la concurrence.
Cette suite du bestseller mondial Stratégie Océan Bleu révèle comment survivre et prospérer dans cette ère de concurrence économique impitoyable.
Que vous soyez une start-up prometteuse ou une grande entreprise engloutie par la bureaucratie, Cap sur l'Océan Bleu vous montrera comment éviter les luttes fatigantes pour quelques misérables gains au milieu de la concurrence acharnée de l'océan rouge et pour vous concentrer à atteindre les marchés vierges et la croissance exponentielle des océans bleus.
En écoutant ce livre audio vous apprendrez :
- comment créer de façon non-disruptive, où le gain de l'un n'est pas nécessairement pris aux autres ;
- pourquoi il est primordial de prendre confiance en vous-mêmes et inspirer confiance à vos collaborateurs ;
- quelles sont les 5 étapes pour manœuvrer vers l'océan bleu et comment les exécuter ;
- comment adhérer à votre mission et à vos objectifs.
Ce livre audio est destiné à tous ceux qui ont besoin de mesures concrètes et d'un processus systématique qui leur permettraient de créer et de capturer leur propre marché. Mettez le cap sur l'océan bleu avec de nombreux dirigeants et managers du monde entier !
Lorsque vous achetez ce titre, le fichier PDF qui l'accompagne sera disponible dans votre confirmation d'achat envoyée par mail ainsi que dans votre bibliothèque, depuis votre ordinateur.
Reseñas de la Crítica
La presse en parle :
"Un nouveau livre passionnant qui synthétise l'expérience afin d'aider à la mise en œuvre de la stratégie de l'Océan Bleu... Blue ocean shift nous fournit un guide complet pour permettre à toute organisation de trouver le bon état d'esprit pour lancer et de mettre en œuvre la stratégie."
Forbes
"Un guide professionnel émouvant... [Blue ocean shift] comprend des exemples concrets et puissants. Ce guide inestimable donnera du pouvoir aux lecteurs ayant l'esprit d'entrepreneur."
Publishers Weekly
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