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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- Narrado por: Mark Ashby
- Duración: 7 h y 14 m
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Brainfluence
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Resumen del Editor
Practical techniques for applying neuroscience and behavior research to attract new customers.
Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups.
- Discover ways for brands and products to form emotional bonds with customers
- Find ideas for small businesses and non-profits
Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. Brainfluence delivers the latest insights and research, and will give you an edge in your marketing, advertising, and sales efforts.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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To Sell Is Human
- The Surprising Truth about Moving Others
- De: Daniel H. Pink
- Narrado por: Daniel H. Pink
- Duración: 6 h y 6 m
- Versión completa
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General4.5 out of 5 stars 4,190
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Narración:4.5 out of 5 stars 3,516
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Historia4.5 out of 5 stars 3,494
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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3 out of 5 stars
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Lenghty book with a few solid tips on persuation
- De Gerardo A Dada en 01-21-13
De: Daniel H. Pink
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Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- De: Dan Ariely
- Narrado por: Simon Jones
- Duración: 7 h y 22 m
- Versión completa
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General4.5 out of 5 stars 12,515
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Narración:4.5 out of 5 stars 8,807
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Historia4.5 out of 5 stars 8,778
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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3 out of 5 stars
-
Good lessons, mediocre science?
- De William Stanger en 02-24-09
De: Dan Ariely
-
Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- De: Stephen Wunker, David Farber, Jessica Wattman
- Narrado por: Tim Andres Pabon
- Duración: 4 h y 52 m
- Versión completa
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General4 out of 5 stars 111
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Narración:4 out of 5 stars 89
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Historia4 out of 5 stars 90
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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2 out of 5 stars
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YouTube talks are better.
- De BizTech Readings en 12-27-16
De: Stephen Wunker, y otros
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Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
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General4.5 out of 5 stars 305
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Narración:4.5 out of 5 stars 242
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Historia4.5 out of 5 stars 242
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
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Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- De: Morten Münster
- Narrado por: David Bateson
- Duración: 9 h y 27 m
- Versión completa
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General4.5 out of 5 stars 22
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Narración:4.5 out of 5 stars 21
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Historia4.5 out of 5 stars 21
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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5 out of 5 stars
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Great, practical summary of behaviour design
- De Elena en 06-01-21
De: Morten Münster
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The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- De: Dan Ariely
- Narrado por: Simon Jones
- Duración: 8 h y 18 m
- Versión completa
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General4.5 out of 5 stars 1,665
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Narración:4.5 out of 5 stars 998
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Historia4.5 out of 5 stars 988
In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
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3 out of 5 stars
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Not as good as the first
- De Stephen en 06-20-10
De: Dan Ariely
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
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General3.5 out of 5 stars 155
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Narración:4 out of 5 stars 56
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Historia4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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4 out of 5 stars
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Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
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High-Tech, High-Touch Customer Service
- Inspire Timeless Loyalty in the Demanding New World of Social Commerce
- De: Micah Solomon
- Narrado por: Micah Solomon, Sean Pratt
- Duración: 6 h y 7 m
- Versión completa
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General4 out of 5 stars 81
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Narración:4.5 out of 5 stars 69
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Historia4 out of 5 stars 70
In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.
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5 out of 5 stars
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This is the book that cracks the code!
- De Nick Morgan en 04-30-13
De: Micah Solomon
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
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General4.5 out of 5 stars 173
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Narración:4.5 out of 5 stars 158
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Historia4.5 out of 5 stars 157
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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5 out of 5 stars
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Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
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General4.5 out of 5 stars 176
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Narración:4.5 out of 5 stars 154
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Historia5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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5 out of 5 stars
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1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- De: Jay Baer
- Narrado por: Jay Baer
- Duración: 5 h y 36 m
- Versión completa
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General4.5 out of 5 stars 237
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Narración:4.5 out of 5 stars 201
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Historia4.5 out of 5 stars 201
Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
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1 out of 5 stars
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Such a waste of time
- De hadi maghsoudi en 03-19-16
De: Jay Baer
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Exceptional Service, Exceptional Profit
- The Secrets of Building a Five-Star Customer Service Organization
- De: Leonardo Inghilleri, Micah Solomon
- Narrado por: Sean Pratt
- Duración: 5 h y 39 m
- Versión completa
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General4.5 out of 5 stars 159
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Narración:4.5 out of 5 stars 131
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Historia4.5 out of 5 stars 131
In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.
In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.
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5 out of 5 stars
-
Great book, recommended!
- De KLD en 07-03-15
De: Leonardo Inghilleri, y otros
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The Formula
- How Algorithms Solve all our Problems…and Create More
- De: Luke Dormehl
- Narrado por: Daniel Weyman
- Duración: 7 h y 26 m
- Versión completa
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General4 out of 5 stars 446
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Narración:4 out of 5 stars 388
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Historia4 out of 5 stars 387
A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.
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2 out of 5 stars
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Not about algorithms. Not an original book.
- De Landon Rordam en 12-02-14
De: Luke Dormehl
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- De: Mike Smith
- Narrado por: Michael Smith
- Duración: 7 h y 1 m
- Versión completa
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General4 out of 5 stars 96
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Narración:4 out of 5 stars 85
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Historia4 out of 5 stars 83
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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3 out of 5 stars
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Dense Language, Mediocre Narration
- De Fawn en 12-06-16
De: Mike Smith
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- De: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrado por: LJ Ganser
- Duración: 6 h y 17 m
- Versión completa
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General4 out of 5 stars 116
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Narración:4.5 out of 5 stars 101
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Historia4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
2 out of 5 stars
-
No accompanying PDF?
- De Amazon Customer en 06-21-19
De: Tom Chavez, y otros
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- The Untapped Force That Can Be Your Most Powerful Advantage
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In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In this groundbreaking guide, Dooley helps you spot the inevitable points of friction in your organization, and he provides the tools and insight you need to eliminate them. By truly understanding the impact friction can have, you'll be able to establish positive habits and eliminate negative ones - all with the end result of building a company that's the envy of your industry.
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Simply amazing! This books is a must read!
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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3 out of 5 stars
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Good ideas, but felt like a collection of tweets
- De J. Cabral en 03-02-24
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Neuromarketing
- Understanding the Buy Buttons in Your Customer's Brain
- De: Patrick Renvoise, Christophe Morin
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With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
De: Patrick Renvoise, y otros
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The Neuroscience of Selling
- Proven Sales Secrets to Win Over the Buyer's Heart and Mind (Ignite Reads)
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General5 out of 5 stars 12
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A revolutionary way to discover real sales success and bring new value to your company! Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think.
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5 out of 5 stars
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Straight to the point
- De Sadie Nie en 05-09-23
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Decoded (2nd Edition)
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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3 out of 5 stars
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Great book on behavioral science, marred by lack of pdf with images referenced in Audiobook
- De Sebastian Antony en 05-22-24
De: Phil P. Barden
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Buyology
- Truth and Lies About Why We Buy
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General4 out of 5 stars 753
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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
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1 out of 5 stars
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Very High Word to Idea Ratio
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Friction: The Untapped Force That Can Be Your Most Powerful Advantage
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General5 out of 5 stars 9
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In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In this groundbreaking guide, Dooley helps you spot the inevitable points of friction in your organization, and he provides the tools and insight you need to eliminate them. By truly understanding the impact friction can have, you'll be able to establish positive habits and eliminate negative ones - all with the end result of building a company that's the envy of your industry.
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5 out of 5 stars
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Simply amazing! This books is a must read!
- De Anonymous User en 07-17-22
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
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- Narrado por: Rachel Perry
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General4.5 out of 5 stars 24
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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3 out of 5 stars
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Good ideas, but felt like a collection of tweets
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Neuromarketing
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General4.5 out of 5 stars 14
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Historia5 out of 5 stars 10
With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
De: Patrick Renvoise, y otros
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The Neuroscience of Selling
- Proven Sales Secrets to Win Over the Buyer's Heart and Mind (Ignite Reads)
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General5 out of 5 stars 12
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A revolutionary way to discover real sales success and bring new value to your company! Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think.
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5 out of 5 stars
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Straight to the point
- De Sadie Nie en 05-09-23
De: John Asher
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Decoded (2nd Edition)
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- Narrado por: Graham Mack
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General4 out of 5 stars 4
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Narración:3.5 out of 5 stars 4
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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3 out of 5 stars
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Great book on behavioral science, marred by lack of pdf with images referenced in Audiobook
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Buyology
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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
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1 out of 5 stars
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Very High Word to Idea Ratio
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Behavioral Economics
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General4 out of 5 stars 23
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Narración:4.5 out of 5 stars 21
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Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic.
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5 out of 5 stars
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Great
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Focus
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We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you.
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1 out of 5 stars
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Pain / Pleasure
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How to Write Copy That Sells
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- De: Ray Edwards
- Narrado por: Ray Edwards
- Duración: 4 h y 11 m
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General5 out of 5 stars 261
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Narración:4.5 out of 5 stars 223
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Historia5 out of 5 stars 223
Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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5 out of 5 stars
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Buy the print or kindle version. The narration is trash.
- De Julia Perrodin en 07-09-20
De: Ray Edwards
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Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
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General4.5 out of 5 stars 6,862
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Narración:4.5 out of 5 stars 5,790
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Historia4.5 out of 5 stars 5,753
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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4 out of 5 stars
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A Primer on Viral & Memorable Marketing
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Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- De: Sally Hogshead
- Narrado por: Sally Hogshead
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General4.5 out of 5 stars 365
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?
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1 out of 5 stars
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Motivational, but lacks substance!
- De Melanie Iannaggi en 09-15-17
De: Sally Hogshead
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Thank You for Arguing, Third Edition
- What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
- De: Jay Heinrichs
- Narrado por: Jay Heinrichs
- Duración: 14 h y 34 m
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General4.5 out of 5 stars 471
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The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specific groups and an eye-opening assortment of persuasive tricks, including Stalin's Timing Secret and the Yoda Technique. Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments, this audiobook is for you.
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5 out of 5 stars
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I'm on my second "listening" of this one!
- De Maria en 05-26-18
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Marketing to Mindstates
- The Practical Guide to Applying Behavior Design to Research and Marketing
- De: Will Leach
- Narrado por: Mike Rylander
- Duración: 4 h y 46 m
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General5 out of 5 stars 5
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Narración:5 out of 5 stars 4
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Historia5 out of 5 stars 4
To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors - a process called behavior design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing listeners to temporary moments of influence called mindstates.
De: Will Leach
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The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- De: Robert W. Bly
- Narrado por: Barry Abrams
- Duración: 14 h y 3 m
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General4.5 out of 5 stars 53
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Narración:4.5 out of 5 stars 46
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Historia4.5 out of 5 stars 46
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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1 out of 5 stars
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Worst voice ever heard
- De Olga martinelli en 05-09-21
De: Robert W. Bly
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Expert Secrets
- The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice
- De: Russell Brunson, Robert T. Kiyosaki - foreword
- Narrado por: Hank Bannister
- Duración: 6 h y 11 m
- Versión completa
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General4.5 out of 5 stars 1,797
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Narración:5 out of 5 stars 1,583
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Historia4.5 out of 5 stars 1,574
Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.
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5 out of 5 stars
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Most Impactful book read since Rich Dad Poor Dad
- De Dan en 10-09-18
De: Russell Brunson, y otros
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Brainfluence
- 100 formas de convencer y persuadir a traves del neuromarketing. Gestion del conocimiento
- De: Roger Dooley
- Narrado por: Walter Krochmal
- Duración: 9 h y 35 m
- Versión completa
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General5 out of 5 stars 7
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Narración:5 out of 5 stars 5
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Historia4.5 out of 5 stars 5
Un audioibro para persuadir e influir sobre los demás. Un audiolibro que concentra todas las novedades del neuromarketing. De acuerdo con la neurociencia, el 95% de nuestros pensamientos, emociones y aprendizaje ocurre antes de que seamos conscientes de ello, sin embargo los grandes esfuerzos del marketing se siguen concentrando en los mensajes racionales que apelan al 5%.
De: Roger Dooley
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- De: Joseph Sugarman
- Narrado por: Mike Lenz
- Duración: 11 h y 9 m
- Versión completa
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General5 out of 5 stars 81
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Narración:5 out of 5 stars 63
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Historia5 out of 5 stars 63
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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5 out of 5 stars
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Great advice
- De Juan Jesus en 03-23-21
De: Joseph Sugarman
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Hooked: How to Build Habit-Forming Products
- De: Nir Eyal, Ryan Hoover
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
- Versión completa
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General4.5 out of 5 stars 4,610
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Narración:4 out of 5 stars 3,833
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Historia4.5 out of 5 stars 3,798
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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4 out of 5 stars
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Great book, wish the narration was a little better.
- De Todays The Best Day - Dani Davis en 07-21-15
De: Nir Eyal, y otros
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Total5 out of 5 stars
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Ejecución2 out of 5 stars
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Historia2 out of 5 stars
- pavlos elenis
- 01-19-21
Annoying guy cheap narration destroyed book
Very interesting things said taken from other books but the narrator is VERY BAD. HE IS READING THE BOOK HE DIDN'T EVEN PRACTICE I THINK. difficult to follow because of his voice and wrong reading
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