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In recent years, dreams about our technological future have soured as digital platforms have undermined privacy, eroded labor rights, and weakened democratic discourse. In light of the negative consequences of innovation, some blame harmful algorithms or greedy CEOs. Behind the Startup focuses instead on the role of capital and the influence of financiers. Drawing on nineteen months of participant-observation research inside a successful Silicon Valley startup, this book examines how the company was organized to meet the needs of the venture capital investors who funded it.

Starting a business is a journey. From the moment you come up with an idea for the next great product or service to the ribbon cutting and grand opening, you will travel a long, sometimes winding, road toward success. And like any other trip you take in life, this one costs money. While many startups begin with cash already in the bank (lucky them!), most aspiring entrepreneurs have to somehow come up with the cash to build their dreams, whether they choose to borrow, bootstrap, crowdfund, or go with venture capital.

John Kay's incisive overhaul of our ideas about business redefines our understanding of successful commercial activity and the corporation—and describes how we have come to 'love the product' as we 'hate the producer.' This is a brilliant and original work from one of the greatest working economists.

This book captures Desai’s lucid exploration of the ideas of finance as seen through the unusual prism of the humanities. Through this novel, creative approach, Desai shows that outsiders can access the underlying ideas easily and insiders can reacquaint themselves with the core humanity of their profession. The mix of finance and the humanities creates unusual pairings: Jane Austen and Anthony Trollope are guides to risk management; Jeff Koons becomes an advocate of leverage; and Mel Brooks’s The Producers teaches us about fiduciary responsibility.