Rockstar CMO FM Por arte de portada

Rockstar CMO FM

De: Rockstar CMO
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  • Resumen

  • In this 5-star rated weekly marketing podcast, host 3xCMO Ian Truscott says he's no rockstar but shares, with his chums Jeff Clark, Robert Rose and a variety of special guests, what he calls marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. It's a show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
    © 2022 Rockstar CMO
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Episodios
  • The 5 Challenges with Marketing Metrics and Attention Over a Cocktail Episode

    The 5 Challenges with Marketing Metrics and Attention Over a Cocktail Episode
    Jun 8 2024
    This week, following a chat with their old boss, Jeff Clark, our resident strategy advisor and former Forrester Research Director and our host Ian Truscott share five challenges with the current state of marketing measurement and metrics. And then, in our virtual bar, Robert Rose, Chief Troublemaker at The Content Advisory, shares with Ian a fantastic cocktail recipe and a thought about attention. Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Robert Rose on LinkedIn and Threads // Jeff Clark on LinkedIn Mentioned in this week’s episode: // Grant Johnson’s - Marketing Performance Index // Robert’s firm: The Content Advisory // Robert’s podcast - This Old Marketing Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We’ll be right back by Stienski & Mass Media on YouTube // Measure Up by Tom Tom Club on Spotify Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
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    56 m
  • The Chat with ChatGPT and What’s Next for Search Episode

    The Chat with ChatGPT and What’s Next for Search Episode
    Jun 1 2024
    This week, we try something different as the voice of ChatGPT joins the show as we ask it, “What questions should I ask a panel of marketing experts about product adoption in B2B?”. Jeff Clark, our resident strategy advisor and former Forrester Research Director, and our host Ian Truscott attempt to answer the five questions it asks. Ian then retires to our virtual bar with Robert Rose, Chief Troublemaker at The Content Advisory, who, over a very interesting cocktail this week, searches for answers about the future of search. Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week’s episode: // Previous discussion with Jeff on defining the customer journey: Episode 108 // Robert’s firm: The Content Advisory // Robert’s podcast - This Old Marketing Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We’ll be right back by Stienski & Mass Media on YouTube // More Than You Know by Prince Paul / DeLaSoul on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
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    59 m
  • The New Products, New Markets and the Death of the Follower Episode

    The New Products, New Markets and the Death of the Follower Episode
    May 25 2024
    This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director, shares with our host Ian Truscott his top four considerations when launching a new product or an existing product into a new market, and Ian adds a final point about when to involve marketing. Ian then retires to our virtual bar, with Robert Rose, Chief Troublemaker at The Content Advisory, who ponders the current state of social media, specifically the death of the follower. Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Robert Rose on LinkedIn and Threads // Jeff Clark on LinkedIn Mentioned in this week’s episode: // Robert’s firm: The Content Advisory // Robert’s article - The Death of the Follower Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We’ll be right back by Stienski & Mass Media on YouTube // P!nk - Get The Party Started on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
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    56 m
Marketing Economía
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