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When Women Ran Fifth Avenue
- Glamour and Power at the Dawn of American Fashion
- Narrated by: Karen Murray
- Length: 10 hrs and 9 mins
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Publisher's summary
A glittering portrait of the golden age of American department stores and of three visionary women who led them, from the award-winning author of The Plaza.
The twentieth century American department store: a palace of consumption where every wish could be met under one roof–afternoon tea, a stroll through the latest fashions, a wedding (or funeral) planned. It was a place where women, shopper and shopgirl alike, could stake out a newfound independence. Whether in New York or Chicago or on Main Street, USA, men owned the buildings, but inside, women ruled.
In this hothouse atmosphere, three women rose to the top. In the 1930s, Hortense Odlum of Bonwit Teller came to her husband's department store as a housewife tasked with attracting more shoppers like herself, and wound up running the company. Dorothy Shaver of Lord & Taylor championed American designers during World War II–before which US fashions were almost exclusively Parisian copies–becoming the first businesswoman to earn a $1 million salary. And in the 1960s Geraldine Stutz of Henri Bendel re-invented the look of the modern department store. With a preternatural sense for trends, she inspired a devoted following of ultra-chic shoppers as well as decades of copycats.
In When Women Ran Fifth Avenue, journalist Julie Satow draws back the curtain on three visionaries who took great risks, forging new paths for the women who followed in their footsteps. This stylish account, rich with personal drama and trade secrets, captures the department store in all its glitz, decadence, and fun, and showcases the women who made that beautifully curated world go round.
Critic reviews
“American history at its best.”—Laurence Leamer, New York Times bestselling author of Capote's Women
“Masterful. . . An essential read for anyone who loves New York history and the stories of complicated, brilliant women, Satow’s book is enthralling from start to finish. She brings the glorious department stores of the past to vivid life while offering compassionate, nuanced portraits of those who ran the show.”—Fiona Davis, New York Times bestselling author of The Spectacular
“Deliciously detailed and impeccably researched, a gripping and glamorous examination of the women who were the life force of what remains a beating heart of American culture: the department store. An exuberant read! I truly loved this book.”—Denise Kiernan, New York Times bestselling author of The Girls of Atomic City and The Last Castle
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