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One Great Shoe
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- Duración: 1 h y 40 m
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Historia4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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4 out of 5 stars
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Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
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Empire State of Mind
- How Jay-Z Went from Street Corner to Corner Office
- De: Zack O'Malley Greenburg
- Narrado por: Sean Pratt
- Duración: 5 h y 35 m
- Versión completa
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General4 out of 5 stars 674
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Narración:4 out of 5 stars 561
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Historia4 out of 5 stars 559
Some people think Jay-Z is just another rapper. Others see him as just another celebrity/mega-star. The reality is, no matter what you think Jay-Z is, he is first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle. This audiobook explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world.
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3 out of 5 stars
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It was ok
- De Michelle M. en 01-03-17
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
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General4 out of 5 stars 377
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Narración:4.5 out of 5 stars 282
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Historia4 out of 5 stars 281
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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4 out of 5 stars
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Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
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The Glitter Plan
- How We Started Juicy Couture for $200 and Turned It into a Global Brand
- De: Pamela Skaist-Levy, Booth Moore, Gela Nash-Taylor
- Narrado por: Rose Itzcovitz
- Duración: 5 h y 58 m
- Versión completa
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General4.5 out of 5 stars 92
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Narración:4 out of 5 stars 85
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Historia4.5 out of 5 stars 84
While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela’s one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool.
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1 out of 5 stars
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Elementary, at best
- De Laura P en 09-19-14
De: Pamela Skaist-Levy, y otros
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Ametora
- How Japan Saved American Style
- De: W. David Marx
- Narrado por: Brian Nishii
- Duración: 8 h y 29 m
- Versión completa
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General5 out of 5 stars 87
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Narración:5 out of 5 stars 77
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Historia5 out of 5 stars 77
Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look - known as ametora, or "American traditional" - and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion.
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5 out of 5 stars
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You must read for anyone interested in Japanese and American style
- De Spencer Jackson en 01-23-22
De: W. David Marx
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Unlabel
- Selling You Without Selling Out
- De: Marc Ecko
- Narrado por: Todd Haberkorn, Marc Ecko
- Duración: 8 h y 47 m
- Versión completa
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General4.5 out of 5 stars 441
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Narración:4.5 out of 5 stars 392
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Historia4.5 out of 5 stars 394
Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.
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5 out of 5 stars
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...So Real, It Should Be Illegal
- De 2Fresh en 01-20-16
De: Marc Ecko
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High-Hanging Fruit
- Build Something Great by Going Where No One Else WIll
- De: Mark Rampolla
- Narrado por: Mark Rampolla
- Duración: 6 h y 51 m
- Versión completa
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General5 out of 5 stars 93
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Narración:5 out of 5 stars 77
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Historia5 out of 5 stars 77
When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
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1 out of 5 stars
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10 Chapter Infomercial
- De KIM WILLIAMSON en 02-16-20
De: Mark Rampolla
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You Only Have to Be Right Once
- The Unprecedented Rise of the Instant Tech Billionaires
- De: Randall Lane
- Narrado por: Walter Dixon
- Duración: 5 h y 36 m
- Versión completa
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General4 out of 5 stars 254
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Narración:4.5 out of 5 stars 219
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Historia4 out of 5 stars 221
Over the last three years, Forbes has published in depth profiles of this new batch of billionaires, including the founders of Spotify, Dropbox, Tumblr, and Twitter. Now, in a compilation introduced and updated by Forbes editor Randall Lane, fans and critics alike will get a comprehensive look at who these super-entrepreneurs are and what they say about their own success and their plans for the future.
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5 out of 5 stars
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Awesome book!
- De Jamal Love en 06-17-15
De: Randall Lane
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American Dreamer
- My Life in Fashion and Business
- De: Peter Knobler, Tommy Hilfiger
- Narrado por: Kevin Free
- Duración: 10 h y 23 m
- Versión completa
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General4.5 out of 5 stars 88
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Narración:4.5 out of 5 stars 77
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Historia4.5 out of 5 stars 77
American Dreamer brims with anecdotes that cover Tommy's years as a club kid and scrappy entrepreneur in 1970s New York as well as unique insights into the exclusive A-list personalities with whom he's collaborated and interacted, from Mick Jagger and David Bowie to Ralph Lauren and Calvin Klein. But this is more than just a fashion icon's memoir - it's a road map for building a brand, both professionally and personally.
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4 out of 5 stars
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Reveals a great deal people didn't know
- De LEE en 10-30-18
De: Peter Knobler, y otros
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Comic Shop
- The Retail Mavericks Who Gave Us a New Geek Culture
- De: Dan Gearino
- Narrado por: Douglas R. Pratt
- Duración: 7 h y 29 m
- Versión completa
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General4.5 out of 5 stars 44
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Narración:4.5 out of 5 stars 38
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Historia4.5 out of 5 stars 38
The early 1970s saw the birth of the modern comic book shop. Its rise was due in large part to a dynamic entrepreneur, Phil Seuling. His direct market model allowed shops to get comics straight from the publishers, bypassing middlemen. Stores could better customize their offerings and independent publishers could now access national distribution. In this way, shops opened up a space for quirky ideas to gain an audience and helped transform small-press series, from Teenage Mutant Ninja Turtles to Bone, into media giants.
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5 out of 5 stars
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A good listen.
- De Amazon Customer en 08-30-20
De: Dan Gearino
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Often Wrong, Never in Doubt
- Unleash the Business Rebel Within
- De: Donny Deutsch, Peter Knobler
- Narrado por: Peter Knobler
- Duración: 5 h y 13 m
- Versión resumida
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General4 out of 5 stars 89
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Narración:4 out of 5 stars 29
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Historia4 out of 5 stars 28
Often Wrong, Never in Doubt is an inspirational book from one of America's most colorful and exciting entrepreneurs. Donny Deutsch lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality.
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4 out of 5 stars
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Deutsch is cool!
- De Michael en 10-27-05
De: Donny Deutsch, y otros
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Trade-Off
- Why Some Things Catch On, and Others Don't
- De: Kevin Maney
- Narrado por: Dennis Holland
- Duración: 6 h y 58 m
- Versión completa
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General4 out of 5 stars 50
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Narración:4 out of 5 stars 28
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Historia4.5 out of 5 stars 28
In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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4 out of 5 stars
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No Trade-Offs for Reading Trade-Off
- De Joshua Kim en 06-10-12
De: Kevin Maney
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The Club
- How the English Premier League Became the Wildest, Richest, Most Disruptive Force in Sports
- De: Joshua Robinson, Jonathan Clegg
- Narrado por: Shaun Grindell
- Duración: 13 h y 6 m
- Versión completa
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General4.5 out of 5 stars 509
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Narración:4.5 out of 5 stars 451
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Historia4.5 out of 5 stars 447
No one knew it when their experiment began, but without any particular genius or acumen, the motley cast of billionaires and hucksters behind the modern Premier League struck gold. Pretty soon, everyone wanted to try their luck, from Russian oligarchs to Emirati sheikhs, American tycoons, and Asian Tiger titans. Some succeeded beyond their wildest dreams. Some lost everything. Today, players are sold for tens of millions, clubs are valued in the billions, and games are beamed out to nearly 200 countries, all while the league struggles to preserve its English soul.
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4 out of 5 stars
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Read don't listen
- De JR3 en 01-23-19
De: Joshua Robinson, y otros
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Overdressed
- The Shockingly High Cost of Cheap Fashion
- De: Elizabeth L. Cline
- Narrado por: Amy Melissa Bentley
- Duración: 7 h y 52 m
- Versión completa
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General4.5 out of 5 stars 161
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Narración:4 out of 5 stars 137
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Historia4.5 out of 5 stars 140
Cheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to fast fashion chains like H&M now offer the newest trends at unprecedentedly low prices. Retailers are producing clothes at enormous volumes in order to drive prices down and profits up, and they've turned clothing into a disposable good.
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5 out of 5 stars
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Very informative and worth a listen.
- De Suuki en 12-06-18
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The Art of Innovation
- Lessons in Creativity from IDEO, America's Leading Design Firm
- De: Tom Kelley, Jonathan Littman - contributor, Tom Peters - foreword
- Narrado por: Nick Podehl
- Duración: 8 h y 56 m
- Versión completa
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General4.5 out of 5 stars 294
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Narración:4.5 out of 5 stars 246
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Historia4.5 out of 5 stars 244
IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
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3 out of 5 stars
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This is an old book!
- De EPR review en 01-05-17
De: Tom Kelley, y otros
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We Are All Weird
- The Myth of Mass and the End of Compliance
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 15 m
- Versión completa
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General4 out of 5 stars 444
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Narración:4 out of 5 stars 372
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Historia4 out of 5 stars 373
We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.
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2 out of 5 stars
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Says same thing over and over and…….
- De NYNM en 09-25-11
De: Seth Godin
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Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- De: Ken Auletta
- Narrado por: Jonathan Todd Ross
- Duración: 12 h y 3 m
- Versión completa
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General4 out of 5 stars 123
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Narración:4.5 out of 5 stars 106
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Historia4 out of 5 stars 108
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
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4 out of 5 stars
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Good; not for beginners
- De DV en 10-05-18
De: Ken Auletta
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Alibaba
- The House That Jack Ma Built
- De: Duncan Clark
- Narrado por: Jim Meskimen
- Duración: 9 h y 9 m
- Versión completa
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General4 out of 5 stars 3,115
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Narración:4.5 out of 5 stars 2,673
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Historia4 out of 5 stars 2,665
In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.
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4 out of 5 stars
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Strange: Best part of story happens "off-screen"
- De Tristan en 09-02-16
De: Duncan Clark
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Total3 out of 5 stars
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Ejecución5 out of 5 stars
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Historia3 out of 5 stars
- Natalie
- 09-11-22
It was OK
Something to read / listen to while putting away laundry. A trip down memory lane...
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