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After Steve
- How Apple Became a Trillion-Dollar Company and Lost its Soul
- Narrated by: Will Damron
- Length: 14 hrs and 42 mins
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Publisher's summary
From the Wall Street Journal’s Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants—Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO—and how the fading of the former and the rise of the latter led to Apple losing its soul.
Steve Jobs called Jony Ive his “spiritual partner at Apple.” The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs’s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator’s death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration.
In many ways, Cook was Ive’s opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions.
Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple’s valuation to $2 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world’s stock market into freefall with a single sentence.
Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple’s history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company’s success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive’s departure in 2019 marked a culmination in Apple’s shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.
Supplemental enhancement PDF accompanies the audiobook.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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This is an old book!
- By EPR review on 01-05-17
By: Tom Kelley, and others
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Alibaba
- The House That Jack Ma Built
- By: Duncan Clark
- Narrated by: Jim Meskimen
- Length: 9 hrs and 9 mins
- Unabridged
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In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.
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Strange: Best part of story happens "off-screen"
- By Tristan on 09-02-16
By: Duncan Clark
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Innovation Secrets of Steve Jobs
- By: Carmine Gallo
- Narrated by: Sean Mangan
- Length: 8 hrs and 24 mins
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Overall
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Performance
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Story
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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awful
- By Thomas on 10-15-11
By: Carmine Gallo
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Primal Branding
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- By: Patrick Hanlon
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Unabridged
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Overall
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Performance
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Story
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
By: Patrick Hanlon
-
American Icon
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- By: Bryce G. Hoffman
- Narrated by: Pete Larkin
- Length: 14 hrs and 45 mins
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Overall
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Performance
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Story
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses.
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The best business book I ever read
- By Michael on 10-07-12
By: Bryce G. Hoffman
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Samsung Rising
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- By: Geoffrey Cain
- Narrated by: Michael Braun
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Performance
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Based on years of reporting on Samsung for The Economist, The Wall Street Journal, and Time, from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers a penetrating look behind the curtains of the biggest company nobody in America knows. Seen for decades in tech circles as a fast follower rather than an innovation leader, Samsung today has grown to become a market leader in the United States and around the globe.
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Misleading title
- By Kevin on 02-25-21
By: Geoffrey Cain
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Open
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- By: Rod Canion
- Narrated by: Paul Boehmer
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Performance
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Open provides valuable lessons in leadership in times of crisis, management decision-making under the pressure of extraordinary growth, and the power of a unique, pervasive culture. Open tells the incredible story of Compaq’s meteoric rise from humble beginnings to become the PC industry leader in just over a decade. Along the way, Compaq helped change the face of computing while establishing the foundation for today’s world of tablets and smart phones.
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Wrong narrator for this book
- By Wick Smith on 07-13-14
By: Rod Canion
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Ahead of the Curve
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- By: Philip Delves Broughton
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Overall
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Performance
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In 2004 Philip Delves Broughton abandoned a post as Paris bureau chief of the London Daily Telegraph to join 900 other would-be tycoons on the Harvard Business School's plush campus. With acute and often uproarious candor, he assesses the school's success at teaching the traits it extols as most important in business: leadership, decisiveness, ethical behavior, and work/life balance.
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On one breath.
- By Atkins on 05-17-22
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Trade-Off
- Why Some Things Catch On, and Others Don't
- By: Kevin Maney
- Narrated by: Dennis Holland
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Overall
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Performance
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Story
In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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No Trade-Offs for Reading Trade-Off
- By Joshua Kim on 06-10-12
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All the Rave
- The Rise and Fall of Shawn Fanning’s Napster
- By: Joseph Menn
- Narrated by: John Rubinstein
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Overall
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Performance
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Story
The definitive inside account of the file-sharing revolution that overthrew the music industry, All the Rave reveals the family betrayal, greed, and mismanagement that hijacked one the most fundamental innovations of the Internet era. Named one of the three best books of 2003 by Investigative Reporters and Editors Inc., All the Rave has been out of print until now and unavailable in most formats. Author and veteran technology journalist Joseph Menn also wrote 2010's Fatal System Error: The Hunt for the New Crime Lords who are Bringing Down the Internet.
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The Far-reaching Karma of Napster
- By Susie on 04-29-13
By: Joseph Menn
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Autonomy
- The Quest to Build the Driverless Car—and How It Will Reshape Our World
- By: Lawrence D. Burns, Christopher Shulgan
- Narrated by: George Newbern
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In Autonomy, former GM executive and current advisor to the Google Self-Driving Car project Lawrence Burns offers a sweeping history of the race to make the driverless car a reality. In the past decade, Silicon Valley companies like Google, Tesla and Uber have positioned themselves to revolutionize the way we move around by developing driverless vehicles while traditional auto companies like General Motors, Ford, and Daimler have been fighting back by partnering by with new tech start-ups.
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Easy listen, non-technical perspective
- By James S. on 09-14-18
By: Lawrence D. Burns, and others
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Joy, Inc.
- How We Built a Workplace People Love
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Overall
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Performance
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Joy, Inc. offers an inside look at how Sheridan and Menlo created a joyful culture, and shows how any organization can follow their methods for a more passionate team and sustainable, profitable results. Sheridan also shows how to run smarter meetings and build cultural training into your hiring process. Joy, Inc. offers an inspirational blueprint for listeners in any field who want a committed, energizing atmosphere at work - leading to sustainable business results.
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Hey Menlo.
- By Stacey Colón on 03-25-16
By: Richard Sheridan
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What listeners say about After Steve
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- shawn
- 05-05-22
Captivating and Insightful
A very well researched book that recounts the important events that occurred at Apple after the death of Steve Jobs. While focused mostly on Jonny Ive and Tim Cook, I enjoyed the insights on the other executives like Scott Forstall and the creation of new Apple products and services after Steve. This book is a great listen and hard to stop. The narrator does a great job as well. I highly recommend it
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- Nathan
- 02-09-23
The sequel to Walter Isaacson
Biography. Fantastic piece of research and writing. Worth the listen even if you’re not an Apple fan.
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- pablogday
- 05-25-23
Deep dive into Apple
As much as there is probably a good amount of conjecture, this book is incredibly well sourced and the balance is fair, not trying to push any specific story. Really appreciated it, and it is an interesting deep dive into the world’s most successful company
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- Ira Feigelman
- 06-16-22
Fantastic
Highly recommend for anyone who’s grown up from the days of Apple ][‘s two Steve’s with great insight to the Cook years.
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1 person found this helpful
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- Kai
- 05-14-22
Amazing - from an Apple fan
This book breaks down a very important topic in a post Steve Jobs world. I grew up admiring Apple and loved watching Steve Jobs unveil new products. Super interesting to hear how apple has changed over the years and it gives a great insight on what to expect from Apple the next few years. Would definitely recommend the book to anyone who finds tech, apple or Steve Jobs interesting!
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- Brian
- 06-14-22
Amazing buck five stars all the way.
The book tells you where the name of the company came from he describes how Apple fell apart or the key people fell apart after Steve left or died I mean, just a very detailed book highly recommend if you’re an Apple fanatic
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- Z'
- 04-13-23
Must listen for Apple fans!
The Apple of Steve Jobs has been greatly reported on, but it's rare to get such insight into how things have been since. This book goes into the changing of the company culture and the new projects like the watch, airpods, car, and move towards services. It's fascinating to hear the inside story of these products that I know so well about. I remember hearing rumors about why certain projects were designed a certain way and why strategies were implemented, but after listening to this you realize just how many of those were incorrect and in fact often the opposite! It explains a lot about how Apple operates today, Apple fans won't be able to turn it off until the end!
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- G. Twiss
- 05-09-22
So I hear Tim Cook didn’t drop by the design department enough
This was an interesting story about the Apple corporation’s very recent history. The one thing I swear must have been repeated ten times was that Tim Cook didn’t drop by the design department to critique designs as often as the late Steve Jobs. It sounds like Jony Ive probably wouldn’t have hated Tim Cook dropping by the design dept. Cook is a very different leader than Jobs, but it sounds as if Cook has navigated some very difficult times effectively (like dealing with the trump craziness) with a level of diplomacy that the late Jobs would have never been able to pull off without losing his cool. I would have loved to have learned even more about Jony Ive, perhaps in another biography.
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- RWM
- 09-29-22
Love letter to a Corporation
great story delivered with a big sloppy kiss, a bit to much really. The audio book narrator adds to the surpyness.
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- Spastic
- 05-21-22
Very interesting, not really sure if it earned its subtitle
So, this book was a real jog down very recent history. The products being discussed and the events are still very much with us. Hell, I’m listening to this on an iPhone. The tale of these two men working at opposite ends to keep one company going is fascinating, but I’m not convinced at the end that Apple has sold it’s soul. I needed something more to really hammer home that idea, which maybe got lost in the narrative flow. It does point to items one could argue are less creative, but then doesn’t mention at all the M1 processor, and how that efficiency is already completely changing the PC industry. It’s a good story, and a good bit of insight into men who aren’t incredibly public, and a company shrouded in mystery. I guess I did just want “one more thing!”
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